My Fourth Law of Attracting Clients states that you must be visible
Imagine that you woke up one morning and discovered you were completely invisible. And nobody could hear you either. If you sent an email, nobody would even see it. Not such a great circumstance if you wanted to attract clients to your business!
But as absurd as this situation might seem, it’s pretty close to reality for many independent professionals. They are rarely seen or noticed by their prospective clients. If your business is not growing and you need to attract more clients, the very first thing you need to do is gain more visibility.
In my business, my efforts to become visible followed this progression: networking – speaking – keep-in-touch marketing – publishing. I joined my local Chamber of Commerce, professional groups, and networking clubs and I started to meet a lot of new people, many prospective clients.
Then I contacted organizations and started to give talks on marketing for professionals. I met even more people and added them to my mailing list. I then mailed … Read the rest