Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts.
Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions. – Wikipedia
We know that truthiness is rampant in politics.
But it’s also rampant in marketing.
Many of us think that marketing is mostly truthiness, not real truth in any way, shape or form.
We expect hype and exaggeration, if not downright deception, when it comes to promoting products and services.
Because of this, many of us become almost immune to the majority of marketing messages.
We assume that whatever someone says about their business, product, or service must be a form of truthiness, a veiled lie that hides the real facts.
So, as an independent professional wanting to attract more … Read the rest