4 Reasons Why Digital Marketing Is Important for Small Businesses

83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple “No”. The modern world is increasingly driven by digital media. We are constantly hooked to the Internet for something or the other. Such a digitally-influenced space makes a digital presence more than compulsory for every business to reach the customers. Boosting sales figures is the prime goal for SMEs taking to DM today. Added to it, SMEs are also counting on online marketing for enhancing brand awareness, lead conversion, and improvement of website traffic.

Customers are online

The post below shares 4 significant benefits of digital marketing for small businesses.

80% of potential consumers take to online media for information. When we come across a new business or company, the immediate reflex is to search for digital marketing in the web world. Gone are the days when we used to … Read the rest

What’s the Hardest Part of Marketing Yourself?

In my Fast Track Marketing System I divide marketing into seven very specific modules:

  1. The Game of Marketing
  2. The Mindset of Marketing
  3. Marketing Messages (Your Value Proposition)
  4. Marketing and Selling Conversations
  5. Written Marketing Materials
  6. Marketing Strategies
  7. Marketing Action Plans

All of these have their particular challenges. But in my experience in working with thousands of Independent Professionals, it’s #7 that seems to be the hardest for most people.

After all, most of the other 6 modules are all about preparation to market yourself.

You learn the basics of the game of marketing, you work on your marketing mindset, you develop marketing messages, conversations, and written marketing materials, and ultimately choose the marketing strategies to get the word out.

And then the rubber hits the road. You have to actually get out there and connect with potential clients through networking, speaking, an eZine, social media, emails, etc.

For most, the bottom Read the rest

Why to sell Senmiao Technology Share cost?

If you’re interested in Senmiao Technology Limited NASDAQ: AIHS at https://www.webull.com/quote/nasdaq-aihs, at that point you should consider its beta a proportion of offer value instability so as to see how the stock could affect your portfolio. Changeability is viewed as a quantity of risk in present day cash hypothesis. Speculators may consider instability falling into two fundamental classifications. To begin with, we have organization explicit instability, which are the value gyrations of an individual stock. Holding in any event 8 stocks can diminish this sort of hazard over a portfolio. The subsequent sort is brought about by the common instability of business sectors, by and large.

A few stocks see their costs move working together with the market. Others tend towards more grounded, gentler or inconsequential value developments. A few speculators utilize beta as a proportion of how much a specific stock is affected by advertise chance instability. While … Read the rest

People With no Symptoms Can Spread the Virus

Scientific studies in regard to the effectiveness of masks remain inconclusive. Some have realized that they may help a little in preventing illnesses from spreading, but others suggest they’re not worth wearing.

Cloth masks aren’t ideal. A 2015 study that could reach over 1,000 healthcare workers in Hanoi, Vietnam, found out that people that were used on wear cloth masks were more likely to have a respiratory virus than those that wore medical masks, manufactured from thick fibers that catch a range of particles. That study appeared in BMJ Open.

The team also discovered that common household disinfectants, including bleach, were effective in “killing” the virus.

Mask or no mask, children should never opt for one to the grocery store in order to run essential errands in the pandemic. Community playgrounds are closed (or ought to be), so outdoor play needs to be restricted to the trunk yard. If your … Read the rest

Nine Ways to Make Your Business Visible

My Fourth Law of Attracting Clients states that you must be visible

Imagine that you woke up one morning and discovered you were completely invisible. And nobody could hear you either. If you sent an email, nobody would even see it. Not such a great circumstance if you wanted to attract clients to your business!

But as absurd as this situation might seem, it’s pretty close to reality for many independent professionals. They are rarely seen or noticed by their prospective clients. If your business is not growing and you need to attract more clients, the very first thing you need to do is gain more visibility.

In my business, my efforts to become visible followed this progression: networking – speaking – keep-in-touch marketing – publishing. I joined my local Chamber of Commerce, professional groups, and networking clubs and I started to meet a lot of new people, many … Read the rest

Marketing With Logic and Emotion

A couple of days ago our refrigerator conked out.

A repairman showed up today to take a look. The verdict? We’d need a new freezer coil. The cost was close to $1,000 and would take almost a week to get the parts.

A new refrigerator was about $2K. And that’s the option I chose. It will arrive tomorrow. Logically, I could have saved more than $1K if I’d chosen to get it fixed. But emotionally, I didn’t want to be without a fridge for a week, perhaps longer. The discomfort of that was worth avoiding even if it meant paying $1,000 more.

All buying decisions are emotional, not logical

When a client decides to work with you, they may justify it logically, but ultimately, they chose to get your help because of how they feel about you and their situation.

They will choose the option that feels the best to

Read the rest

Fighting Truthiness and Hype in Marketing

Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts.

Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions. – Wikipedia

We know that truthiness is rampant in politics.

But it’s also rampant in marketing.

Many of us think that marketing is mostly truthiness, not real truth in any way, shape or form.

We expect hype and exaggeration, if not downright deception, when it comes to promoting products and services.

Because of this, many of us become almost immune to the majority of marketing messages.

We assume that whatever someone says about their business, product, or service must be a form of truthiness, a veiled lie that hides the real facts.

So, as an independent professional wanting to attract more … Read the rest