In my Fast Track Marketing System I divide marketing into seven very specific modules:
- The Game of Marketing
- The Mindset of Marketing
- Marketing Messages (Your Value Proposition)
- Marketing and Selling Conversations
- Written Marketing Materials
- Marketing Strategies
- Marketing Action Plans
All of these have their particular challenges. But in my experience in working with thousands of Independent Professionals, it’s #7 that seems to be the hardest for most people.
After all, most of the other 6 modules are all about preparation to market yourself.
You learn the basics of the game of marketing, you work on your marketing mindset, you develop marketing messages, conversations, and written marketing materials, and ultimately choose the marketing strategies to get the word out.
And then the rubber hits the road. You have to actually get out there and connect with potential clients through networking, speaking, an eZine, social media, emails, etc.
For most, the bottom falls out of their marketing at this point. It simply goes nowhere, or more specifically it goes into the infamous “Random Zone” where things are done haphazardly and inconsistently.
If … Read the rest